Analysis of Project in the Real World

The Jeep is a vehicle and brand that everybody can relate to. It is one of those brands that everybody has heard about, and everybody has most likely made a memory in a Jeep. The name of the brand is going to do a lot towards helping to promote this car. Another thing is how it can adapt to any terrain."Living in a snow prone area I have had my share of getting stuck in the snow with other vehicles. But with this jeep it's nearly impossible." http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/ The Jeep is about doing what you want, when you want, how you want. The Jeep is about having the freedom to be yourself wherever you want. "The Jeep has always been about go-anywhere capabilities, and its civilian ancestors have perpetuated and amplified that fundamental trait." http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. You are free to drive however you want and go wherever you want to go. In a time that Trump is the president, a lot of people are going to want more feelings of freedom. "The 2017 Jeep Wrangler is a unique off-roader bolstered by the freedom of open air driving."
http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep can bring whoever you want into the car with you. It fulfills every need in every situation, and is the perfect car for almost everybody."The two-door Wrangler seats four people, and the four-door Wrangler Unlimited seats five. The two-door Wrangler is the only vehicle in the class that seats less than five, though it's also the only two-door compact SUV." usnews.rankingsandreviews.com/cars-trucks/jeep/wrangler

Creative Content

Promotion

I'm gonna promote mine a variety of ways. There will be commercials, twitter and Facebook advertisements, billboards, and radio commercials, among other things. However, the thing I will focus on for this project is my billboard. My billboard is simple, but looks nice, which to most people actually makes it look like a better quality product. While it looks better quality, it still has all the key features that made Jeep a household name. "Its aging design is a throwback to the past, but it offers just enough contemporary features and modern amenities." http://www.thecarconnection.com/overview/jeep_wrangler_2017. It also has better luxury than most of its counterparts, which people will most likely also see in the advertisement, even though it looks simple. It is simple, but sophisticated, and looks high class, high quality, and like a must have machine. "Call me corny, but I like the comfort and fit of the seatbelts." https://jeeps.thefuntimesguide.com/jeep_review/ The car is seen by perfect by many critics and the billboard shows off that perfection. "Can't think of anything I'd change on my new Sahara Unlimited." http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep brand has many different cars, but the Wrangler is the first thing that comes to everyones mind when they hear the word Jeep. The billboard represents it and signifies it as the most important and only relevant Jeep. "There are several vehicles wearing Jeep's sacred logo, but to the faithful there is only one that matters" http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. The Wrangler has a unique look to it that is a throwback to the past, but many people are attracted to how it looks. "There is nothing on the road that looks like a Wrangler" http://www.thecarconnection.com/overview/jeep_wrangler_2017

The Big Idea

The big idea is the concept that will set your campaign apart from the rest. What will you do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. The Jeep Wrangler Unlimited is unmatched everything outside of its family. It has style, comfort, and is an amazing off-road vehicle. "It can tackle any road in the White Mountains of California, or Death Vally, without nary a sneeze. By all means, buy one, you will not be disappointed."https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. The Wrangler can tackle any situation, and in every situation it consistently feels luxurious. "Without a doubt they keep getting more comfortable and refined." https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. Plus, not only has the Jeep Wrangler family been amazing, but it is also continuously getting better. "Jeep has really stepped up its game on the inside of the Wrangler over the past couple of years. " https://www.cargurus.com/Cars/2017-Jeep-Wrangler-Unlimited-Overview-c26299. And what it's known for, the heart and soul of the Jeep Wrangler, is still as intact as it was the day the first Jeep Wrangler was made. "Off-road performance is legendary" http://www.consumerreports.org/cro/jeep-wrangler.htm

Competitive Analysis

My competition draws in they're customers with luxury and good marketing. However, with me marketing, there's nobody who will have a better marketing team anymore. My car has already beat some of its competitors in a comparison test. "In a 2016 comparison test that also included the Toyota Land Cruiser and the Mercedes-Benz G550, the Jeep Wrangler placed second." http://www.motortrend.com/cars/jeep/wrangler-unlimited/ The Jeep has prominence in the world of cars too, to the point where a Jeep is its own type of car. There's SUV's, Trucks, etc, and then there are Jeeps. "Few things in the automotive world have remained consistent for 75 years. In spirit, purpose, and—to an extent—execution, the bloodline of the Jeep Wrangler has done so."

http://www.caranddriver.com/jeep/wrangler. My brand also makes SUV's, which are better than the competitions SUV's. If we can make better models of the competitions car than they do, then the cars we make as originals, like the Jeep Wrangler Unlimited, are some of the best quality products out there. "Not many SUVs can match the Jeep Wrangler’s off-road capability. Even in the bigger four-door Unlimited variant, the Jeep is still one of the most capable vehicles when the pavement ends."
http://www.motortrend.com/cars/jeep/wrangler-unlimited/

2017 Jeep Wrangler Unlimited; Issa Jeep

My slogan for this project is Issa Jeep. The reason for this is because the word "issa" has become very popular among the younger generation, primarily people 25 and younger. There are already other advertisements for this jeep, but none of them target the younger generation. In order to maximize the value of this product to the fullest, I need to advertise the Jeep Wrangler Unlimited to everybody I possible can. "The Jeep Wrangler is a throwback to the brand's earliest days as a military supplier." http://www.thecarconnection.com/overview/jeep_wrangler_2017. The Jeep brand has been around forever, so we need to continue to keep incorporating younger generations into the brand. Advertisements that go along with the "culture" and target them will draw more people in, as we more relate to them than most other brands. "Whether by chance or by design, the purpose-built off-roader has endured decades and has become one of Jeep's best-selling vehicles" http://www.thecarconnection.com/overview/jeep_wrangler_2017. The product I'm advertising is a very good car, and it should be well received by everybody. I just need to open a new generation's eyes to the quality of the Jeep Wrangler Unlimited, and that is what my advertisement does. "Walk across the parking lot to your jeep, and you'll always see people staring at it" https://www.pinterest.com/pin/204773114285160581/. Most people like to show off what they have, and in turn say they are better than someone else. The advertisement looks like the Jeep is amazing quality, and that's exactly what my customers will get to do. It's a vehicle that anybody would use, no matter what situation they are in. "This vehicle ROCKS. I would highly recommend this vehicle. Especially the winters we had here in New York. Im glad i traded my car in for the jeep. Its fun to drive" http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/

Week 7 EOC: The pitch

The car that I will be using is the 2017 Jeep Wrangler Unlimited Sahara. There are several different colors of this car, and it's a car that can seat multiple people. The price of the car starts at $34,245, with a horsepower of 285. "The Jeep® Wrangler Unlimited Sahara will take you off the beaten path in style with a heavy-duty suspension, Command-Trac® 4x4 System, body-color fender flares and the available Radio 430N multimedia center." (http://www.jeep.com/wrangler-unlimited.html/). It comes with 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, Body-Color Fender Flares, an Alpine® Premium Sound System, and more. The Jeep appears very stylish, with looks enough to draw anybody to inquire about it. "With its fender flares, iconic seven-slot grille and removable doors and top, the 2017 Wrangler Unlimited is stylishly capable and fun to drive. For an upscale premium appearance, choose the available body-color Freedom Top® hardtop option on the Sahara and Rubicon models." There are also plenty of built in accessories, as well as some that can be added on to this car, such as LED Headlamps, Red Tow Hooks and the Radio 430N. It comes with plenty of storage space, including fold flat rear seats, a center console with a lockable easy-access storage bin, storage nets and more that make it easier to bring what you need, where you need. It goes to extreme lengths to be sure the car is safe to drive, as it is also an off road vehicle. Some of these features include: Hill Start Assist, Hill Descent Control, the Tire Pressure Monitoring Display System, Electronic Stability Control, Electronic Roll Mitigation, Remote Keyless Entry System, the Sentry Key® Theft Deterrent System, and more. I will most likely be using either a commercial to promote this car or a magazine cover of my creation.