Week 3 EOC: Bernbach

https://www.youtube.com/watch?v=qw2rRSLvIO0

Bill Bernbach was one of the greatest marketers of all time. He made some historic advertisements, such as the Lemon VW advertisement, that are still talked about today. In fact, the Lemon ad is used as a prototype for advertisements, and an advertisement that every student in school who has an advertising class looks at this advertisement at some point in time. He is called one of the greatest, if not the greatest, advertisement creators of all time.

Week 3 EOC: Creative Thinking

”Thinking that is productive, purposeful and intentional is at the center of effective learning. By applying a sequence of thinking skills, students develop an increasingly sophisticated understanding of the processes they can use whenever they encounter problems, unfamiliar information and new ideas. In addition, the progressive development of knowledge about thinking and the practice of using thinking strategies can increase students’ motivation for, and management of, their own learning. They become more confident and autonomous problem-solvers and thinkers.” http://www.australiancurriculum.edu.au/generalcapabilities/critical-and-creative-thinking/introduction/introduction

“The first obstacle to creative thinking is the lack of clear goals and objectives, written down, accompanied by detailed, written plans of action. When you become crystal clear about what you want, and how you are going to achieve it, your creative mind springs to life. You immediately begin to sparkle with ideas and insights that help you to move forward and improve your creative skills.” https://www.entrepreneur.com/article/282960

 “The most successful executives are inspiring leaders, smart strategists—and creative thinkers. Across every business function, creativity is central to solving complex problems, developing new strategies, facilitating innovation, and driving change within the organization.” https://www.extension.harvard.edu/professional-development/programs/creative-thinking-innovative-solutions-complex-challenges

“Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You can learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles, and a supportive environment in which to flourish.” http://www.creativityatwork.com/2014/02/17/what-is-creativity/

“Pink argues that left-brain linear, analytical computer-like thinking are being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!” http://www.creativityatwork.com/2014/02/17/what-is-creativity/

Week 3 EOC: Ethics in Tobacco

1. Determine the scenario: What happens in this frame?
A black man is smoking in an advertisement during a time when blacks and whites were still segregated in an effort for the company to reach out to African-Americans.

2. What is the setting? What are the conditions?
The man in the advertisement is at peace with himself, and he's doing what he wants to do. He's calm and enjoying himself, and he is a black man in a time when racism was still strong and this really hits the African-American community because he appears so happy.

3. Who are the people or groups?
African Americans are the primary focus of this advertisement.

4. What is their point of view around this specific experience?
The man in the advertisement is happy to show that he enjoys smoking.

5. What are their goals?
Their goal is to sell cigarettes to all races of people, minorities and the majority.

6. What are their assumptions? What are their perceptions?
The assumptions are that this man is happy to be smoking, and that is the general perception throughout the public.

7. Are there conflicts? Is there cooperation?
There are no conflicts, it shows a man that is excited to do what he is doing.

8. What are the outcomes?
The hopeful outcome is that they sell cigarettes to the African-American community.

Week 2 EOC: Three Examples of Questionable Ethics

Find three advertisements, put in picture and describe why it has questionable ethics

This is a questionable add for the sexual undertones it conveys. Burger King is a family friendly place, but some parents don't want their children seeing these types of photographs or advertisements. It doe's promote the food for some male adults and a select group of females, but this isn't an advertisement a company who deals with families should be using.

There is not one main thing that you can point out and say is wrong with this advertisement, it is just all around disturbing. The creature on the right can disturb anybody and probably give children nightmares. Since this is being marketed towards families, there is absolutely no reason a company should be very clearly giving some children nightmares.

This advertisement is just rude, there is no way around it. It shames women with larger bodies and enforces the thinking that women can't look good unless they are skinny or slim. Some women take this to heart and go on diets that actually leave them with serious damage. If you are marketing being a vegetarian then yes you should tell people to stop eating meat, but not in a way that can potentially leave the target with serious mental, physical, and emotional trauma.

Week 1 EOC: VW Lemon Ad

"The VW Beetle is an honest car. Everything about it had to be honest, transparent and straightforward – the product, the pricing, the dealers and even the advertising. The body copy had to be like a tip from one friend to another. The rest is glorious ad history." http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/ The Lemon ad for VW was the first ad to talk about being negative. It was the first honest ad, and it had everyone talking for a long time. It has become one of the most important advertisements in history. This was a German car being sold in the U.S. by Jews right after the Holocaust. "Believe it or not, Adolf Hitler actually conceptualized the idea of the Beetle in 1924 while trying to solve Germany’s unemployment issue. He wanted to mass-produce a car that the average person would be able to afford on a modest income. The final first draft of the Beetle was finalized in 1938, and after a brief production period, World War II ended, and this production was brought to an end. In April 1934, Hitler contacted Ferdinand Porsche to create a new model of the Beetle in 10 months." http://thevisualcommunicationguy.com/2013/07/03/how-adolf-hitlers-ideal-car-became-an-american-favorite-a-visual-analysis-of-the-volkswagon-beetle/ They found a way to sell Hitler's favorite car to the American people and people all over the world, and VW even nearly became the most profitable car manufacturer in the year 2016. "It was shocking, to say the least, for an auto brand to call their car a lemon. What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon." https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ttXZzbe0g#.exnx9OJ7w A lemon was slang for a bad thing, and the fact that the VW bug called themselves that was really bold. The fact that they were putting themselves down kept people talking, and the fact that they were honest kept peoples' interest.

Week 1 EOC: Voice

All my life, marketing, advertising, and promoting things has always been my biggest interest. I've ventured out and tried different things, but I always end up marketing whatever I like in some way, and the marketing aspect is usually the best part for me. I am still open to different options, but I would prefer to promote things more on the entertainment industry side of things. That field has always interested me much more then just being a manager of some fast food restaurant, retail store, or grocery store. I prefer to chase the bigger opportunities with bigger rewards, and I will rarely settle for what's being given to me. My goal is to always get better and to continuously become more successful then I was the day before, whether that is in the entertainment industry or in another large market. Marketing has always peaked my interest and I've always wanted to be good at this subject, it is a major component to being a good businessman and managing a successful business. I'm always chasing better things, and when there's an opportunity to further my education and my skills, I'm going to go after that opportunity. I have a strong motivation to be successful.