1. Determine the scenario: What happens in this frame?
A black man is smoking in an advertisement during a time when blacks and whites were still segregated in an effort for the company to reach out to African-Americans.
2. What is the setting? What are the conditions?
The man in the advertisement is at peace with himself, and he's doing what he wants to do. He's calm and enjoying himself, and he is a black man in a time when racism was still strong and this really hits the African-American community because he appears so happy.
3. Who are the people or groups?
African Americans are the primary focus of this advertisement.
4. What is their point of view around this specific experience?
The man in the advertisement is happy to show that he enjoys smoking.
5. What are their goals?
Their goal is to sell cigarettes to all races of people, minorities and the majority.
6. What are their assumptions? What are their perceptions?
The assumptions are that this man is happy to be smoking, and that is the general perception throughout the public.
7. Are there conflicts? Is there cooperation?
There are no conflicts, it shows a man that is excited to do what he is doing.
8. What are the outcomes?
The hopeful outcome is that they sell cigarettes to the African-American community.
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