Analysis of Project in the Real World

The Jeep is a vehicle and brand that everybody can relate to. It is one of those brands that everybody has heard about, and everybody has most likely made a memory in a Jeep. The name of the brand is going to do a lot towards helping to promote this car. Another thing is how it can adapt to any terrain."Living in a snow prone area I have had my share of getting stuck in the snow with other vehicles. But with this jeep it's nearly impossible." http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/ The Jeep is about doing what you want, when you want, how you want. The Jeep is about having the freedom to be yourself wherever you want. "The Jeep has always been about go-anywhere capabilities, and its civilian ancestors have perpetuated and amplified that fundamental trait." http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. You are free to drive however you want and go wherever you want to go. In a time that Trump is the president, a lot of people are going to want more feelings of freedom. "The 2017 Jeep Wrangler is a unique off-roader bolstered by the freedom of open air driving."
http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep can bring whoever you want into the car with you. It fulfills every need in every situation, and is the perfect car for almost everybody."The two-door Wrangler seats four people, and the four-door Wrangler Unlimited seats five. The two-door Wrangler is the only vehicle in the class that seats less than five, though it's also the only two-door compact SUV." usnews.rankingsandreviews.com/cars-trucks/jeep/wrangler

Creative Content

Promotion

I'm gonna promote mine a variety of ways. There will be commercials, twitter and Facebook advertisements, billboards, and radio commercials, among other things. However, the thing I will focus on for this project is my billboard. My billboard is simple, but looks nice, which to most people actually makes it look like a better quality product. While it looks better quality, it still has all the key features that made Jeep a household name. "Its aging design is a throwback to the past, but it offers just enough contemporary features and modern amenities." http://www.thecarconnection.com/overview/jeep_wrangler_2017. It also has better luxury than most of its counterparts, which people will most likely also see in the advertisement, even though it looks simple. It is simple, but sophisticated, and looks high class, high quality, and like a must have machine. "Call me corny, but I like the comfort and fit of the seatbelts." https://jeeps.thefuntimesguide.com/jeep_review/ The car is seen by perfect by many critics and the billboard shows off that perfection. "Can't think of anything I'd change on my new Sahara Unlimited." http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep brand has many different cars, but the Wrangler is the first thing that comes to everyones mind when they hear the word Jeep. The billboard represents it and signifies it as the most important and only relevant Jeep. "There are several vehicles wearing Jeep's sacred logo, but to the faithful there is only one that matters" http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. The Wrangler has a unique look to it that is a throwback to the past, but many people are attracted to how it looks. "There is nothing on the road that looks like a Wrangler" http://www.thecarconnection.com/overview/jeep_wrangler_2017

The Big Idea

The big idea is the concept that will set your campaign apart from the rest. What will you do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. The Jeep Wrangler Unlimited is unmatched everything outside of its family. It has style, comfort, and is an amazing off-road vehicle. "It can tackle any road in the White Mountains of California, or Death Vally, without nary a sneeze. By all means, buy one, you will not be disappointed."https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. The Wrangler can tackle any situation, and in every situation it consistently feels luxurious. "Without a doubt they keep getting more comfortable and refined." https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. Plus, not only has the Jeep Wrangler family been amazing, but it is also continuously getting better. "Jeep has really stepped up its game on the inside of the Wrangler over the past couple of years. " https://www.cargurus.com/Cars/2017-Jeep-Wrangler-Unlimited-Overview-c26299. And what it's known for, the heart and soul of the Jeep Wrangler, is still as intact as it was the day the first Jeep Wrangler was made. "Off-road performance is legendary" http://www.consumerreports.org/cro/jeep-wrangler.htm

Competitive Analysis

My competition draws in they're customers with luxury and good marketing. However, with me marketing, there's nobody who will have a better marketing team anymore. My car has already beat some of its competitors in a comparison test. "In a 2016 comparison test that also included the Toyota Land Cruiser and the Mercedes-Benz G550, the Jeep Wrangler placed second." http://www.motortrend.com/cars/jeep/wrangler-unlimited/ The Jeep has prominence in the world of cars too, to the point where a Jeep is its own type of car. There's SUV's, Trucks, etc, and then there are Jeeps. "Few things in the automotive world have remained consistent for 75 years. In spirit, purpose, and—to an extent—execution, the bloodline of the Jeep Wrangler has done so."

http://www.caranddriver.com/jeep/wrangler. My brand also makes SUV's, which are better than the competitions SUV's. If we can make better models of the competitions car than they do, then the cars we make as originals, like the Jeep Wrangler Unlimited, are some of the best quality products out there. "Not many SUVs can match the Jeep Wrangler’s off-road capability. Even in the bigger four-door Unlimited variant, the Jeep is still one of the most capable vehicles when the pavement ends."
http://www.motortrend.com/cars/jeep/wrangler-unlimited/

2017 Jeep Wrangler Unlimited; Issa Jeep

My slogan for this project is Issa Jeep. The reason for this is because the word "issa" has become very popular among the younger generation, primarily people 25 and younger. There are already other advertisements for this jeep, but none of them target the younger generation. In order to maximize the value of this product to the fullest, I need to advertise the Jeep Wrangler Unlimited to everybody I possible can. "The Jeep Wrangler is a throwback to the brand's earliest days as a military supplier." http://www.thecarconnection.com/overview/jeep_wrangler_2017. The Jeep brand has been around forever, so we need to continue to keep incorporating younger generations into the brand. Advertisements that go along with the "culture" and target them will draw more people in, as we more relate to them than most other brands. "Whether by chance or by design, the purpose-built off-roader has endured decades and has become one of Jeep's best-selling vehicles" http://www.thecarconnection.com/overview/jeep_wrangler_2017. The product I'm advertising is a very good car, and it should be well received by everybody. I just need to open a new generation's eyes to the quality of the Jeep Wrangler Unlimited, and that is what my advertisement does. "Walk across the parking lot to your jeep, and you'll always see people staring at it" https://www.pinterest.com/pin/204773114285160581/. Most people like to show off what they have, and in turn say they are better than someone else. The advertisement looks like the Jeep is amazing quality, and that's exactly what my customers will get to do. It's a vehicle that anybody would use, no matter what situation they are in. "This vehicle ROCKS. I would highly recommend this vehicle. Especially the winters we had here in New York. Im glad i traded my car in for the jeep. Its fun to drive" http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/

Week 7 EOC: The pitch

The car that I will be using is the 2017 Jeep Wrangler Unlimited Sahara. There are several different colors of this car, and it's a car that can seat multiple people. The price of the car starts at $34,245, with a horsepower of 285. "The Jeep® Wrangler Unlimited Sahara will take you off the beaten path in style with a heavy-duty suspension, Command-Trac® 4x4 System, body-color fender flares and the available Radio 430N multimedia center." (http://www.jeep.com/wrangler-unlimited.html/). It comes with 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, Body-Color Fender Flares, an Alpine® Premium Sound System, and more. The Jeep appears very stylish, with looks enough to draw anybody to inquire about it. "With its fender flares, iconic seven-slot grille and removable doors and top, the 2017 Wrangler Unlimited is stylishly capable and fun to drive. For an upscale premium appearance, choose the available body-color Freedom Top® hardtop option on the Sahara and Rubicon models." There are also plenty of built in accessories, as well as some that can be added on to this car, such as LED Headlamps, Red Tow Hooks and the Radio 430N. It comes with plenty of storage space, including fold flat rear seats, a center console with a lockable easy-access storage bin, storage nets and more that make it easier to bring what you need, where you need. It goes to extreme lengths to be sure the car is safe to drive, as it is also an off road vehicle. Some of these features include: Hill Start Assist, Hill Descent Control, the Tire Pressure Monitoring Display System, Electronic Stability Control, Electronic Roll Mitigation, Remote Keyless Entry System, the Sentry Key® Theft Deterrent System, and more. I will most likely be using either a commercial to promote this car or a magazine cover of my creation.

Week 6 EOC: Fake News

http://www.mirror.co.uk/3am/celebrity-news/tupac-still-alive-new-selfie-8715699 "The YouTube channel behind the video, Tupac Legacy, does stress it is "not 100% he is alive but I want to share my view". Last year, a retired police officer claimed he was paid $1.5million to help the star fake his own death . David Myers, who was on his deathbed at the time, said: "The world needs to know what I did. I'm ashamed that I let a price be put on my word and I cannot die without letting the world know.". Over 30 people were reportedly paid to help fake his death – including police, medics and various witnesses. http://consequenceofsound.net/2016/09/a-reminder-that-tupac-is-still-alive-and-living-in-cuba/ "The unsolved mysteries surrounding Tupac’s death have led conspiracy theorists to surmise that the rapper is still alive. For example, they argue, of the 14 shots fired, why did only a fragment of one bullet hit the driver, Suge Knight? Why was Tupac not wearing a bullet proof vest (even though he was known to do so on other public outings)? On a normally busy Saturday night in downtown Las Vegas, not one person saw the shooter? Why was the autopsy photo fake? Why did the coroner list Tupac as 6 feet, 215 pounds when in reality he was 5’10 and 168 pounds? The man who was responsible for cremating Tupac retired after doing so, and was never seen again. What did Tupac’s mother mean when she said her son had “chose to leave quietly”? And, of course, there’s his posthumous musical output of seven albums — including The Don Killuminati: The 7 Day Theory. Makaveli is the name of Italian war strategist Niccolò Machiavelli who pretended to fake his death, and when you rearrange the letters, “Makaveli” turns into “Am Alive K”. Inside the album, it reads, “Exit: 2pac, Enter: Makaveli.” How do you explain all of this?" http://www.oxygen.com/very-real/tupac-shakur-is-alive-here-are-7-reasons-people-still-believe-it "It’s been almost 20 years since Tupac Shakur was murdered, but the rapper has hardly been able to rest in peace. This week, a retired cop supposedly claimed that he helped the beloved star fake his own death. This isn’t the first time fans have revisited his death based on real or imagined events. Rumors about Tupac secretly being alive—and living on an island somewhere-- have circulated for years. Like Elvis Presley and Marilyn Monroe, fans refuse to believe that the “California Love” rapper is actually dead. 2Pac back?" Many people believe Tupac is still alive, but all the evidence created has to many faults to be seen as the truth. This is most likely fake news.

Midterm Advertisement

This advertisement is directed towards two different audiences. One audience is women who want their house clean, while the second are males who want girls to be more attracted to them as it is based around a man who turns a woman on by his cleaning. They are selling a cleaning product for these people who want to have more cleaning products or who want more females to be attracted to them. There is sensual music playing in the background, because the man cleaning is being shown as the girl who bought the cleaning supplies' dream man. The location is in her home, which also is aimed towards both audiences. For the females, it shows you can have a spotless house with this cleaning supply, and the male in their life will look amazing when he helps them clean. For the guys, it shows that either a female will want to get with him, or that the girl they are seeing will love him even more if he cleans with this product. The location is important, because if it was somewhere else the message would change dramatically. It takes place in either the morning or afternoon, as the sun is out and very bright. It shows that this can happen at anytime in the day, and you do not have to wait until later in the day do have fun with someone in your life. The purpose of this is to sell cleaning supplies to most of the country, as everyone wants a clean place or someone to keep them company. It's relevant to the product because Mr. Clean (the man in the advertisement cleaning) is cleaning the entire house with the girl before she gives in to her feelings, and then it shows that Mr. Clean is really just an average and ugly man, but he was cleaning so she loves him anyways. It gets more people to want to buy cleaning supplies.

Week 4 EOC: Jerry Della Femina

http://adage.com/article/special-report-the-advertising-century/jerry-della-femina/140250/ "As the post-World War II creative revolution got under way, this 'street kid from Brooklyn' got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups." https://www.theguardian.com/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men "In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor." http://www.npr.org/templates/story/story.php?storyId=128695927 "The increased creative role of women in the office isn't the only change Della Femina noticed over the years. These days, he says, 'It's a different world. It's all about images, art direction. Words really don't count that much.' But it was words that won Della Femina the coveted Advertising Writers Club award for best newspaper ad in 1968. Working for the publishing house McGraw-Hill, he came up with the slogan, 'Before Hitler could kill six million Jews, he had to burn six million books.' Della Femina looks back on the campaign with pride, saying it was 'by far' the best ad he ever wrote." Della Femina is one of the most important and influential advertisers of all time. It was his passion, there was nothing he enjoyed more, and everyone who wants to get into that same business learns his story. He changed the way people advertise, and his work will be remembered for years to come.

Week 4 EOC: Role of Women in Contemporary Advertisements

These advertisements are the complete opposite of how women we're represented in the 50's, but instead how they most likely wanted to be represented. As strong individuals who don't need a man, people who can live for themselves. In the 50's, they were portrayed as just the wife who stayed home, cleaned, and watched the kids without ever going out. The men were the primary ones at work and supporting the family, whereas today both the woman and men are in the work force and are represented as more equal than ever, but there is still some ways to go until we are truly equal. In the 50's, women were portrayed as weak. In the marine's advertisement, a woman is leading a group of men in the military. These advertisements would have no place in the 50's because women weren't viewed as equals, as strong, or as anything besides stay at home house wives. They were trained from birth to do this when they grow up and they were supposed to be happy as stay home wives, but many of them were miserable. In the dove advertisement, they are all standing in their underwear, happy and are promoting self confidence in women along with their brand. In the 50's, they wouldn't promote self confidence in ad's like this, instead they would advertise what people should look like and should be doing. These advertisement's that are perfectly normal today would have no place in the 50's.