2017 Jeep Wrangler Unlimited; Issa Jeep

My slogan for this project is Issa Jeep. The reason for this is because the word "issa" has become very popular among the younger generation, primarily people 25 and younger. There are already other advertisements for this jeep, but none of them target the younger generation. In order to maximize the value of this product to the fullest, I need to advertise the Jeep Wrangler Unlimited to everybody I possible can. "The Jeep Wrangler is a throwback to the brand's earliest days as a military supplier." http://www.thecarconnection.com/overview/jeep_wrangler_2017. The Jeep brand has been around forever, so we need to continue to keep incorporating younger generations into the brand. Advertisements that go along with the "culture" and target them will draw more people in, as we more relate to them than most other brands. "Whether by chance or by design, the purpose-built off-roader has endured decades and has become one of Jeep's best-selling vehicles" http://www.thecarconnection.com/overview/jeep_wrangler_2017. The product I'm advertising is a very good car, and it should be well received by everybody. I just need to open a new generation's eyes to the quality of the Jeep Wrangler Unlimited, and that is what my advertisement does. "Walk across the parking lot to your jeep, and you'll always see people staring at it" https://www.pinterest.com/pin/204773114285160581/. Most people like to show off what they have, and in turn say they are better than someone else. The advertisement looks like the Jeep is amazing quality, and that's exactly what my customers will get to do. It's a vehicle that anybody would use, no matter what situation they are in. "This vehicle ROCKS. I would highly recommend this vehicle. Especially the winters we had here in New York. Im glad i traded my car in for the jeep. Its fun to drive" http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/