These advertisements are the complete opposite of how women we're represented in the 50's, but instead how they most likely wanted to be represented. As strong individuals who don't need a man, people who can live for themselves. In the 50's, they were portrayed as just the wife who stayed home, cleaned, and watched the kids without ever going out. The men were the primary ones at work and supporting the family, whereas today both the woman and men are in the work force and are represented as more equal than ever, but there is still some ways to go until we are truly equal. In the 50's, women were portrayed as weak. In the marine's advertisement, a woman is leading a group of men in the military. These advertisements would have no place in the 50's because women weren't viewed as equals, as strong, or as anything besides stay at home house wives. They were trained from birth to do this when they grow up and they were supposed to be happy as stay home wives, but many of them were miserable. In the dove advertisement, they are all standing in their underwear, happy and are promoting self confidence in women along with their brand. In the 50's, they wouldn't promote self confidence in ad's like this, instead they would advertise what people should look like and should be doing. These advertisement's that are perfectly normal today would have no place in the 50's.
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