Week 10 EOC: What Channels are you going to do to get your product noticed?

In order to help get my product noticed, I'll use Facebook ads, affiliates, paid reviews, free prize car  contest, twitter advertisements, and a jingle. The Facebook ads will just have the car and the words "Issa Jeep" under is, just like my billboard. My affiliates will help get the name of the Jeep out there by using their connections. I'll have people on yelp right positive reviews about the product, along with a few critics paid off. Several casino's around the country will have a contest in order to get a free 2017 Jeep Wrangler Unlimited. The twitter advertisements will have a small description about the car, telling the reader why my product is amazing. Finally, the jingle will be extremely catchy, so throughout random times in the day the person who heard the jingle will continuously sing it.

Week 9 EOC: Creative Content

My creative content is going to be either a billboard or a radio commercial. If I do a billboard, I will take a billboard already being used and remove the advertisement being used, replacing it with my advertisement. The location will be out in a sunny location, and it will look nice enough to draw most peoples attention whether they are driving or walking. It will also be memorable enough to where everyone will want to buy it. If I do a radio script, I'll just plan out the script and be sure it catches peoples attention while they wait for a song to turn on so everyone wants to buy it.

Week 9 EOC: Art & Copy Key Person

Rollins is best known for his work as National Campaign Director to Ronald Reagan in the 1984 presidential election. Rollins was personally selected for the job by White House Chief of Staff James A. Baker III, who had served as Gerald Ford's manager in 1976. Rollins's deputy and Political Director was Lee Atwater, continuing their teaming from the White House Office of Political Affairs.In 1989, Rollins became the only non-Member of Congress to head the National Republican Congressional Committee, the House Republicans' campaign wing.Rollins's goal was to attract top political talent to turn around a committee that had suffered four disappointing elections. He firmly believed the GOP could achieve the rare feat of gaining House seats while controlling the White House.Rollins worked as the campaign manager for Christine Todd Whitman in her 1993 New Jersey gubernatorial race. After organizing a campaign that led to Whitman's come-from-behind victory, Rollins claimed to TIME magazine that he secretly paid black ministers and Democratic campaign workers in order to suppress voter turnout. "We went into black churches and we basically said to ministers who had endorsed Florio, 'Do you have a special project?' And they said, 'We've already endorsed Florio.' We said, 'That's fine, don't get up on the Sunday pulpit and preach. We know you've endorsed him, but don't get up there and say it's your moral obligation that you go on Tuesday to vote for Jim Florio.'" After public outcry and calls for an investigation, Rollins partially retracted some of these claims telling People magazine (March 31, 1997, Vol. 47, No. 12) that his comments were "an exaggeration that turned out to be inaccurate."

Week 9 EOC: Trends in TV

People are watching television shows and movies on actual televisions much less these days. There are starting to be streaming services which allow people to watch the shows they want, where they want to watch it. Whether its on their phone, tablet, computer, or other mobile device, there are new ways to watch the shows people want to see without owning an actual television. People prefer to binge-watch shows when and where they want to instead of watching one new episode a week on television while having to watch commercials. "In 2015, Netflix accounted for about half of the overall 3% decline in TV viewing time among U.S. audiences, according to a new study by Michael Nathanson of MoffettNathanson. The analyst calculated that based on an estimate that Netflix’s domestic subs streamed 29 billion hours of video last year (Netflix said members worldwide watched 42.5 billion hours in 2015). That would represent 6% of total American live-plus-7 TV viewing reported by Nielsen (up from 4.4% in 2014)." http://variety.com/2016/digital/news/netflix-tv-ratings-decline-2015-1201721672/. People are also watching television less in general, as there are other things that they prefer to do. "The number of people watching TV is falling off a cliff" http://www.businessinsider.com/tv-ratings-decline-2015-9. Then there are also apps like YouTube, and even just phone camera's, that allow people to create their own videos and shows. Watching yourself is another trend among people in the United States.

Week 8 EOC: Slogan Fonts

Week 8 EOC: Oscars vs SuperBowl

The ads in the SuperBowl were more focused on making friendships then the Oscars were. They were also more focused on making friendships. The SuperBowl had more fun with its advertisements than the Oscars did. The Oscars were more sophisticated than the SuperBowl ads, to contribute to its more sophisticated setting. They were more about being responsible than being reckless, more mature that being childish. They were focused on a lot of movies, with clips from movies being supported in some advertisements. They did both, however, have advertisements that sent strong political messages to the people in Office and the citizens of our country. They also had some of the same companies making advertisements, some were just more civilized than others. The Superbowl ads were meant to entertain, and so they had a lot of humor in them. The Oscar ads were meant to be more creative and informative. They both had a lot of time put into making the advertisements, and the advertisements were selected just for the venue. The Oscars make you think and feel more, while the SuperBowl commercials are just meant to deliver a good time.

Analysis of Project in the Real World

The Jeep is a vehicle and brand that everybody can relate to. It is one of those brands that everybody has heard about, and everybody has most likely made a memory in a Jeep. The name of the brand is going to do a lot towards helping to promote this car. Another thing is how it can adapt to any terrain."Living in a snow prone area I have had my share of getting stuck in the snow with other vehicles. But with this jeep it's nearly impossible." http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/ The Jeep is about doing what you want, when you want, how you want. The Jeep is about having the freedom to be yourself wherever you want. "The Jeep has always been about go-anywhere capabilities, and its civilian ancestors have perpetuated and amplified that fundamental trait." http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. You are free to drive however you want and go wherever you want to go. In a time that Trump is the president, a lot of people are going to want more feelings of freedom. "The 2017 Jeep Wrangler is a unique off-roader bolstered by the freedom of open air driving."
http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep can bring whoever you want into the car with you. It fulfills every need in every situation, and is the perfect car for almost everybody."The two-door Wrangler seats four people, and the four-door Wrangler Unlimited seats five. The two-door Wrangler is the only vehicle in the class that seats less than five, though it's also the only two-door compact SUV." usnews.rankingsandreviews.com/cars-trucks/jeep/wrangler

Creative Content

Promotion

I'm gonna promote mine a variety of ways. There will be commercials, twitter and Facebook advertisements, billboards, and radio commercials, among other things. However, the thing I will focus on for this project is my billboard. My billboard is simple, but looks nice, which to most people actually makes it look like a better quality product. While it looks better quality, it still has all the key features that made Jeep a household name. "Its aging design is a throwback to the past, but it offers just enough contemporary features and modern amenities." http://www.thecarconnection.com/overview/jeep_wrangler_2017. It also has better luxury than most of its counterparts, which people will most likely also see in the advertisement, even though it looks simple. It is simple, but sophisticated, and looks high class, high quality, and like a must have machine. "Call me corny, but I like the comfort and fit of the seatbelts." https://jeeps.thefuntimesguide.com/jeep_review/ The car is seen by perfect by many critics and the billboard shows off that perfection. "Can't think of anything I'd change on my new Sahara Unlimited." http://www.thecarconnection.com/overview/jeep_wrangler_2017 The Jeep brand has many different cars, but the Wrangler is the first thing that comes to everyones mind when they hear the word Jeep. The billboard represents it and signifies it as the most important and only relevant Jeep. "There are several vehicles wearing Jeep's sacred logo, but to the faithful there is only one that matters" http://www.caranddriver.com/reviews/2017-jeep-wrangler-review. The Wrangler has a unique look to it that is a throwback to the past, but many people are attracted to how it looks. "There is nothing on the road that looks like a Wrangler" http://www.thecarconnection.com/overview/jeep_wrangler_2017

The Big Idea

The big idea is the concept that will set your campaign apart from the rest. What will you do to attract customers? The key is to find something that will be popular with a wide range of customers and clients and doesn't have to change constantly. The Jeep Wrangler Unlimited is unmatched everything outside of its family. It has style, comfort, and is an amazing off-road vehicle. "It can tackle any road in the White Mountains of California, or Death Vally, without nary a sneeze. By all means, buy one, you will not be disappointed."https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. The Wrangler can tackle any situation, and in every situation it consistently feels luxurious. "Without a doubt they keep getting more comfortable and refined." https://www.cars.com/research/jeep-wrangler_unlimited-2015/consumer-reviews/#DOf0iKyvccqwxktJ.99. Plus, not only has the Jeep Wrangler family been amazing, but it is also continuously getting better. "Jeep has really stepped up its game on the inside of the Wrangler over the past couple of years. " https://www.cargurus.com/Cars/2017-Jeep-Wrangler-Unlimited-Overview-c26299. And what it's known for, the heart and soul of the Jeep Wrangler, is still as intact as it was the day the first Jeep Wrangler was made. "Off-road performance is legendary" http://www.consumerreports.org/cro/jeep-wrangler.htm

Competitive Analysis

My competition draws in they're customers with luxury and good marketing. However, with me marketing, there's nobody who will have a better marketing team anymore. My car has already beat some of its competitors in a comparison test. "In a 2016 comparison test that also included the Toyota Land Cruiser and the Mercedes-Benz G550, the Jeep Wrangler placed second." http://www.motortrend.com/cars/jeep/wrangler-unlimited/ The Jeep has prominence in the world of cars too, to the point where a Jeep is its own type of car. There's SUV's, Trucks, etc, and then there are Jeeps. "Few things in the automotive world have remained consistent for 75 years. In spirit, purpose, and—to an extent—execution, the bloodline of the Jeep Wrangler has done so."

http://www.caranddriver.com/jeep/wrangler. My brand also makes SUV's, which are better than the competitions SUV's. If we can make better models of the competitions car than they do, then the cars we make as originals, like the Jeep Wrangler Unlimited, are some of the best quality products out there. "Not many SUVs can match the Jeep Wrangler’s off-road capability. Even in the bigger four-door Unlimited variant, the Jeep is still one of the most capable vehicles when the pavement ends."
http://www.motortrend.com/cars/jeep/wrangler-unlimited/

2017 Jeep Wrangler Unlimited; Issa Jeep

My slogan for this project is Issa Jeep. The reason for this is because the word "issa" has become very popular among the younger generation, primarily people 25 and younger. There are already other advertisements for this jeep, but none of them target the younger generation. In order to maximize the value of this product to the fullest, I need to advertise the Jeep Wrangler Unlimited to everybody I possible can. "The Jeep Wrangler is a throwback to the brand's earliest days as a military supplier." http://www.thecarconnection.com/overview/jeep_wrangler_2017. The Jeep brand has been around forever, so we need to continue to keep incorporating younger generations into the brand. Advertisements that go along with the "culture" and target them will draw more people in, as we more relate to them than most other brands. "Whether by chance or by design, the purpose-built off-roader has endured decades and has become one of Jeep's best-selling vehicles" http://www.thecarconnection.com/overview/jeep_wrangler_2017. The product I'm advertising is a very good car, and it should be well received by everybody. I just need to open a new generation's eyes to the quality of the Jeep Wrangler Unlimited, and that is what my advertisement does. "Walk across the parking lot to your jeep, and you'll always see people staring at it" https://www.pinterest.com/pin/204773114285160581/. Most people like to show off what they have, and in turn say they are better than someone else. The advertisement looks like the Jeep is amazing quality, and that's exactly what my customers will get to do. It's a vehicle that anybody would use, no matter what situation they are in. "This vehicle ROCKS. I would highly recommend this vehicle. Especially the winters we had here in New York. Im glad i traded my car in for the jeep. Its fun to drive" http://www.autoblog.com/buy/Jeep-Wrangler/user-reviews-all/

Week 7 EOC: The pitch

The car that I will be using is the 2017 Jeep Wrangler Unlimited Sahara. There are several different colors of this car, and it's a car that can seat multiple people. The price of the car starts at $34,245, with a horsepower of 285. "The Jeep® Wrangler Unlimited Sahara will take you off the beaten path in style with a heavy-duty suspension, Command-Trac® 4x4 System, body-color fender flares and the available Radio 430N multimedia center." (http://www.jeep.com/wrangler-unlimited.html/). It comes with 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, 18-Inch Polished Aluminum Wheels with Granite Crystal Pockets, Body-Color Fender Flares, an Alpine® Premium Sound System, and more. The Jeep appears very stylish, with looks enough to draw anybody to inquire about it. "With its fender flares, iconic seven-slot grille and removable doors and top, the 2017 Wrangler Unlimited is stylishly capable and fun to drive. For an upscale premium appearance, choose the available body-color Freedom Top® hardtop option on the Sahara and Rubicon models." There are also plenty of built in accessories, as well as some that can be added on to this car, such as LED Headlamps, Red Tow Hooks and the Radio 430N. It comes with plenty of storage space, including fold flat rear seats, a center console with a lockable easy-access storage bin, storage nets and more that make it easier to bring what you need, where you need. It goes to extreme lengths to be sure the car is safe to drive, as it is also an off road vehicle. Some of these features include: Hill Start Assist, Hill Descent Control, the Tire Pressure Monitoring Display System, Electronic Stability Control, Electronic Roll Mitigation, Remote Keyless Entry System, the Sentry Key® Theft Deterrent System, and more. I will most likely be using either a commercial to promote this car or a magazine cover of my creation.

Week 6 EOC: Fake News

http://www.mirror.co.uk/3am/celebrity-news/tupac-still-alive-new-selfie-8715699 "The YouTube channel behind the video, Tupac Legacy, does stress it is "not 100% he is alive but I want to share my view". Last year, a retired police officer claimed he was paid $1.5million to help the star fake his own death . David Myers, who was on his deathbed at the time, said: "The world needs to know what I did. I'm ashamed that I let a price be put on my word and I cannot die without letting the world know.". Over 30 people were reportedly paid to help fake his death – including police, medics and various witnesses. http://consequenceofsound.net/2016/09/a-reminder-that-tupac-is-still-alive-and-living-in-cuba/ "The unsolved mysteries surrounding Tupac’s death have led conspiracy theorists to surmise that the rapper is still alive. For example, they argue, of the 14 shots fired, why did only a fragment of one bullet hit the driver, Suge Knight? Why was Tupac not wearing a bullet proof vest (even though he was known to do so on other public outings)? On a normally busy Saturday night in downtown Las Vegas, not one person saw the shooter? Why was the autopsy photo fake? Why did the coroner list Tupac as 6 feet, 215 pounds when in reality he was 5’10 and 168 pounds? The man who was responsible for cremating Tupac retired after doing so, and was never seen again. What did Tupac’s mother mean when she said her son had “chose to leave quietly”? And, of course, there’s his posthumous musical output of seven albums — including The Don Killuminati: The 7 Day Theory. Makaveli is the name of Italian war strategist Niccolò Machiavelli who pretended to fake his death, and when you rearrange the letters, “Makaveli” turns into “Am Alive K”. Inside the album, it reads, “Exit: 2pac, Enter: Makaveli.” How do you explain all of this?" http://www.oxygen.com/very-real/tupac-shakur-is-alive-here-are-7-reasons-people-still-believe-it "It’s been almost 20 years since Tupac Shakur was murdered, but the rapper has hardly been able to rest in peace. This week, a retired cop supposedly claimed that he helped the beloved star fake his own death. This isn’t the first time fans have revisited his death based on real or imagined events. Rumors about Tupac secretly being alive—and living on an island somewhere-- have circulated for years. Like Elvis Presley and Marilyn Monroe, fans refuse to believe that the “California Love” rapper is actually dead. 2Pac back?" Many people believe Tupac is still alive, but all the evidence created has to many faults to be seen as the truth. This is most likely fake news.

Midterm Advertisement

This advertisement is directed towards two different audiences. One audience is women who want their house clean, while the second are males who want girls to be more attracted to them as it is based around a man who turns a woman on by his cleaning. They are selling a cleaning product for these people who want to have more cleaning products or who want more females to be attracted to them. There is sensual music playing in the background, because the man cleaning is being shown as the girl who bought the cleaning supplies' dream man. The location is in her home, which also is aimed towards both audiences. For the females, it shows you can have a spotless house with this cleaning supply, and the male in their life will look amazing when he helps them clean. For the guys, it shows that either a female will want to get with him, or that the girl they are seeing will love him even more if he cleans with this product. The location is important, because if it was somewhere else the message would change dramatically. It takes place in either the morning or afternoon, as the sun is out and very bright. It shows that this can happen at anytime in the day, and you do not have to wait until later in the day do have fun with someone in your life. The purpose of this is to sell cleaning supplies to most of the country, as everyone wants a clean place or someone to keep them company. It's relevant to the product because Mr. Clean (the man in the advertisement cleaning) is cleaning the entire house with the girl before she gives in to her feelings, and then it shows that Mr. Clean is really just an average and ugly man, but he was cleaning so she loves him anyways. It gets more people to want to buy cleaning supplies.

Week 4 EOC: Jerry Della Femina

http://adage.com/article/special-report-the-advertising-century/jerry-della-femina/140250/ "As the post-World War II creative revolution got under way, this 'street kid from Brooklyn' got the itch. His early copy gained widespread recognition and after eight years he and three associates opened Della Femina, Travisano & Partners, the first of his agency start-ups." https://www.theguardian.com/tv-and-radio/2010/jul/17/jerry-della-femina-mad-men "In 1970, Della Femina, the then 34-year-old chairman of his own ad agency, wrote one of the defining books about advertising, the cult bestseller From Those Wonderful Folks Who Gave You Pearl Harbor." http://www.npr.org/templates/story/story.php?storyId=128695927 "The increased creative role of women in the office isn't the only change Della Femina noticed over the years. These days, he says, 'It's a different world. It's all about images, art direction. Words really don't count that much.' But it was words that won Della Femina the coveted Advertising Writers Club award for best newspaper ad in 1968. Working for the publishing house McGraw-Hill, he came up with the slogan, 'Before Hitler could kill six million Jews, he had to burn six million books.' Della Femina looks back on the campaign with pride, saying it was 'by far' the best ad he ever wrote." Della Femina is one of the most important and influential advertisers of all time. It was his passion, there was nothing he enjoyed more, and everyone who wants to get into that same business learns his story. He changed the way people advertise, and his work will be remembered for years to come.

Week 4 EOC: Role of Women in Contemporary Advertisements

These advertisements are the complete opposite of how women we're represented in the 50's, but instead how they most likely wanted to be represented. As strong individuals who don't need a man, people who can live for themselves. In the 50's, they were portrayed as just the wife who stayed home, cleaned, and watched the kids without ever going out. The men were the primary ones at work and supporting the family, whereas today both the woman and men are in the work force and are represented as more equal than ever, but there is still some ways to go until we are truly equal. In the 50's, women were portrayed as weak. In the marine's advertisement, a woman is leading a group of men in the military. These advertisements would have no place in the 50's because women weren't viewed as equals, as strong, or as anything besides stay at home house wives. They were trained from birth to do this when they grow up and they were supposed to be happy as stay home wives, but many of them were miserable. In the dove advertisement, they are all standing in their underwear, happy and are promoting self confidence in women along with their brand. In the 50's, they wouldn't promote self confidence in ad's like this, instead they would advertise what people should look like and should be doing. These advertisement's that are perfectly normal today would have no place in the 50's.

Week 3 EOC: Bernbach

https://www.youtube.com/watch?v=qw2rRSLvIO0

Bill Bernbach was one of the greatest marketers of all time. He made some historic advertisements, such as the Lemon VW advertisement, that are still talked about today. In fact, the Lemon ad is used as a prototype for advertisements, and an advertisement that every student in school who has an advertising class looks at this advertisement at some point in time. He is called one of the greatest, if not the greatest, advertisement creators of all time.

Week 3 EOC: Creative Thinking

”Thinking that is productive, purposeful and intentional is at the center of effective learning. By applying a sequence of thinking skills, students develop an increasingly sophisticated understanding of the processes they can use whenever they encounter problems, unfamiliar information and new ideas. In addition, the progressive development of knowledge about thinking and the practice of using thinking strategies can increase students’ motivation for, and management of, their own learning. They become more confident and autonomous problem-solvers and thinkers.” http://www.australiancurriculum.edu.au/generalcapabilities/critical-and-creative-thinking/introduction/introduction

“The first obstacle to creative thinking is the lack of clear goals and objectives, written down, accompanied by detailed, written plans of action. When you become crystal clear about what you want, and how you are going to achieve it, your creative mind springs to life. You immediately begin to sparkle with ideas and insights that help you to move forward and improve your creative skills.” https://www.entrepreneur.com/article/282960

 “The most successful executives are inspiring leaders, smart strategists—and creative thinkers. Across every business function, creativity is central to solving complex problems, developing new strategies, facilitating innovation, and driving change within the organization.” https://www.extension.harvard.edu/professional-development/programs/creative-thinking-innovative-solutions-complex-challenges

“Creativity begins with a foundation of knowledge, learning a discipline, and mastering a way of thinking. You can learn to be creative by experimenting, exploring, questioning assumptions, using imagination and synthesing information. Learning to be creative is akin to learning a sport. It requires practice to develop the right muscles, and a supportive environment in which to flourish.” http://www.creativityatwork.com/2014/02/17/what-is-creativity/

“Pink argues that left-brain linear, analytical computer-like thinking are being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!” http://www.creativityatwork.com/2014/02/17/what-is-creativity/

Week 3 EOC: Ethics in Tobacco

1. Determine the scenario: What happens in this frame?
A black man is smoking in an advertisement during a time when blacks and whites were still segregated in an effort for the company to reach out to African-Americans.

2. What is the setting? What are the conditions?
The man in the advertisement is at peace with himself, and he's doing what he wants to do. He's calm and enjoying himself, and he is a black man in a time when racism was still strong and this really hits the African-American community because he appears so happy.

3. Who are the people or groups?
African Americans are the primary focus of this advertisement.

4. What is their point of view around this specific experience?
The man in the advertisement is happy to show that he enjoys smoking.

5. What are their goals?
Their goal is to sell cigarettes to all races of people, minorities and the majority.

6. What are their assumptions? What are their perceptions?
The assumptions are that this man is happy to be smoking, and that is the general perception throughout the public.

7. Are there conflicts? Is there cooperation?
There are no conflicts, it shows a man that is excited to do what he is doing.

8. What are the outcomes?
The hopeful outcome is that they sell cigarettes to the African-American community.

Week 2 EOC: Three Examples of Questionable Ethics

Find three advertisements, put in picture and describe why it has questionable ethics

This is a questionable add for the sexual undertones it conveys. Burger King is a family friendly place, but some parents don't want their children seeing these types of photographs or advertisements. It doe's promote the food for some male adults and a select group of females, but this isn't an advertisement a company who deals with families should be using.

There is not one main thing that you can point out and say is wrong with this advertisement, it is just all around disturbing. The creature on the right can disturb anybody and probably give children nightmares. Since this is being marketed towards families, there is absolutely no reason a company should be very clearly giving some children nightmares.

This advertisement is just rude, there is no way around it. It shames women with larger bodies and enforces the thinking that women can't look good unless they are skinny or slim. Some women take this to heart and go on diets that actually leave them with serious damage. If you are marketing being a vegetarian then yes you should tell people to stop eating meat, but not in a way that can potentially leave the target with serious mental, physical, and emotional trauma.

Week 1 EOC: VW Lemon Ad

"The VW Beetle is an honest car. Everything about it had to be honest, transparent and straightforward – the product, the pricing, the dealers and even the advertising. The body copy had to be like a tip from one friend to another. The rest is glorious ad history." http://www.brandstories.net/2012/11/03/vw-beetle-story-lesson-in-brand-persona-development/ The Lemon ad for VW was the first ad to talk about being negative. It was the first honest ad, and it had everyone talking for a long time. It has become one of the most important advertisements in history. This was a German car being sold in the U.S. by Jews right after the Holocaust. "Believe it or not, Adolf Hitler actually conceptualized the idea of the Beetle in 1924 while trying to solve Germany’s unemployment issue. He wanted to mass-produce a car that the average person would be able to afford on a modest income. The final first draft of the Beetle was finalized in 1938, and after a brief production period, World War II ended, and this production was brought to an end. In April 1934, Hitler contacted Ferdinand Porsche to create a new model of the Beetle in 10 months." http://thevisualcommunicationguy.com/2013/07/03/how-adolf-hitlers-ideal-car-became-an-american-favorite-a-visual-analysis-of-the-volkswagon-beetle/ They found a way to sell Hitler's favorite car to the American people and people all over the world, and VW even nearly became the most profitable car manufacturer in the year 2016. "It was shocking, to say the least, for an auto brand to call their car a lemon. What made the ad even more appealing than the shock value, was that the Bug was in fact (and still is) shaped like a lemon." https://www.buzzfeed.com/copyranter/all-the-great-1960s-volkswagen-ads?utm_term=.ttXZzbe0g#.exnx9OJ7w A lemon was slang for a bad thing, and the fact that the VW bug called themselves that was really bold. The fact that they were putting themselves down kept people talking, and the fact that they were honest kept peoples' interest.

Week 1 EOC: Voice

All my life, marketing, advertising, and promoting things has always been my biggest interest. I've ventured out and tried different things, but I always end up marketing whatever I like in some way, and the marketing aspect is usually the best part for me. I am still open to different options, but I would prefer to promote things more on the entertainment industry side of things. That field has always interested me much more then just being a manager of some fast food restaurant, retail store, or grocery store. I prefer to chase the bigger opportunities with bigger rewards, and I will rarely settle for what's being given to me. My goal is to always get better and to continuously become more successful then I was the day before, whether that is in the entertainment industry or in another large market. Marketing has always peaked my interest and I've always wanted to be good at this subject, it is a major component to being a good businessman and managing a successful business. I'm always chasing better things, and when there's an opportunity to further my education and my skills, I'm going to go after that opportunity. I have a strong motivation to be successful.